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Three Concepts in “Big Data” Systems You Need to Worry About

For some time, the industry has been moving towards the implementation of new distributed processing technologies and this movement is laying the foundation for the next generation of IT systems. While...

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Four Use Cases of Big Data Technologies

By Dr. John R. TalburtBig data tools are key pieces of marketing technology in all corporate environments today. This has become so as the use cases for big data have changed and grown along with their...

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Black Oak Presents at the International Conference on Information Quality...

In the news so far this summer we’ve been reading about the 2016 Olympics in Rio. While Black Oak hasn’t yet been able to send any of our team members to the Olympics, we do have our CSO Dr. Talburt in...

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Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement....

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Does Your Company Need a Chief Data Officer in the C-Suite?

If the emergence of Big Data has proven anything about today’s business landscape, it is that most organizations are not properly equipped to manage it. Even the most successful companies in the world...

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Moving Beyond Customer Matching to Business and Product Data

Here at Black Oak Analytics, we enjoy nothing more than a good discussion on the configurability of our HiPER software, and how it can match data without traditional attributes such as name and...

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3 Key Issues Compromising Optimal Data Quality in Healthcare

With an industry that has experienced rapid and dramatic changes to its systems and processes, evaluating data quality in healthcare is more critical than ever before when it comes to improving patient...

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Marketing to Millennials: Big Data’s Impact on the Retail Space

Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group....

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